For Power MaxedTM, a successful manufacturer of automotive cleaning and performance products, reaching a new retail market quickly became its business driver. Clever use of samples has kept their marketing campaign on track and is steering the company towards increased turnover.
The pink ‘Car Shampoo and Ultra Wax’ was chosen to get its retail market campaign off the starting line. Power Maxed had previously provided samples to wholesale customers, but for this new campaign, we replaced uneconomical 2.5litre bottles with sachets. A sample designed for a single car-wash was ideal – a bucketful of shampoo to bring a bucketload of customers.
Glowcroft produces the single-use sachets with multiple uses in mind, meaning Power Maxed can promote the product and the company at numerous events, including:
- Giveaways handed out at motor events, such as the British Touring Car Championship where the Power Maxed-sponsored car competes
- Attached to the cover of widely distributed magazines.
- Positioned at point-of-sale in retail outlets
The results have overtaken all expectations, and Power Maxed have seen a 97% increase in sales of this product! Because of the multifunctional design of the packaging, Power Maxed were able to get these results in the most cost-effective, simple way possible. Result!