Not Another Jungle

Not Another Jungle specialise in plants that are anything but ordinary so we set our sights on creating a brand and a pack that was equally different to the rest of the field.

Inspired by the extraordinary plants that Tony Le-Britton grows and the exotic jungle-like environment they create, the logo reflects this in its unconventional arrangement and also where it sits among the plant illustrations that he commissioned. These two elements together became a key aspect of the packaging design.

The clean white canvas and minimal typography offset this to create a brand image that would resonate with the contemporary grower and audience that follow him on social media.