SWELLGEL REBRAND & PACKAGING DESIGN
Bringing the SwellGel brand image up to date and developing new packaging formats*
SwellGel water storing granules were launched in 1990 and was one of the first brands we packed at Glowcroft.
The design has evolved over the decades and recently received a further refresh thanks to the team at Glowcroft. The logo and branding was modernised and the packaging was improved by introducing resealable pouches into the range, and by adding measuring scoops to each pouch for consumer convenience.
Pouches are weather resistant which is ideal for a gardening product, and the resealable strip means no product wastage for the consumer. They also offer maximum packing efficiency and help to reduce transport costs as you can fit more into the same-sized outer box.