IMPROVING YOUR PACKAGING FORMAT
Working together to improve packing efficiency and packaging recyclability*
Glowcroft have a long-standing relationship with Skinner’s and when it was time to evolve the format and recyclability of their dog food sample range, we worked together to find the best solution for the brand and the environment.
It was essential to the Skinner’s ethos that the sample packs be 100% recyclable but any material used must not compromise on the quality of finished product associated with the brand.
Our solution was a move to a digitally printed sachet format that could reduce material used, ensure that the packaging was fully recyclable and at the same time guarantee fantastic print quality that would not let the new vibrant and iconic brand image down.
“When looking to improve our sample packs, Glowcroft were there to offer sound advice. Their continued professionalism and willingness to help made for a faultless transition . Not only were they a pleasure to work with, but when common sense is applied and a pragmatic approach taken, the results speak for themselves. We made the change from a previous format into a new, branded, form filler pouch. The project was taken from the conceptual stage working with Glowcroft’s internal design team through to production. As a result, this has not only resulted is cost savings but a better and improved format as well. This is testament to the hard work and dedication they provide to their customers.”
BEN SKINNER, SKINNERS